Creative lab / Concept study
The play study
An original creative direction developed for the Media Rights Hub website redesign.
A familiar symbol. An unexpected material.
A play symbol becomes a tactile glass object, pairing the idea of motion with a physical studio still life. Warm light, coral glass, and a chrome accent establish the visual language of this redesign.
The direction explores how AI-generated imagery can support a distinctive brand system. It is a standalone creative concept; no client commission, campaign performance, or production footage is implied.
Your next chapter